Thursday, October 6, 2011


The world became a little different yesterday when Steve Jobs, co-founder of Apple died at age 56 of pancreatic cancer.

And, the lights went out, literally! For the first time in the history of Apple Retail stores, the big Apple logo that identifies each and every store and that is illuminated 24/7 has gone dark. It's hard to see in daylight but will be an eerie reminder into the evening...Apple Retail's version of a flag flying at half mast.

Steve Jobs showed us how to "Think Different." And in the last 30 or so years, we have done just that, no matter what the level of our technical expertise. He made tech stuff understandable to just about everyone. Apple products are loved throughout the world from seniors who use their iPads to email and keep in touch with their families to film producers who create blockbuster movies on their Apple desktop computers.

In fact, the way I learned of Jobs' death was through a text alert from a local radio/TV station that I received on my iPhone at 4:40 p.m PST yesterday...Just the way Steve wanted it to be.

In my household, we've had a least one of every Apple product that has been introduced since my very first Apple IIsi in the 1980s.

Apple products are beautiful, intuitive, functional, easy to use, fun to use.

I am such an Apple fan that I belong to Apple clubs, go to Apple conferences, wear Apple-logo clothing that I buy at the company store on headquarters campus in Cupertino, and even worked at an Apple retail store in my home town for several years.

Around the world, the Apple curious and faithful are paying tribute to Steve Jobs at Apple stores.

I visited mine this morning and the memorials to him were starting to be placed outside the, post-it messages on the windows...Inside, I hugged and talked to several of my former colleagues...we are family and it felt good to grieve together.

Thank you, Steve for enriching my life.

1 comment:

Yarka said...

Dear Beverly: I enjoyed reading your beautiful tribute to the man who changed the world. Today's Toronto Star dedicated a whole section to Steve Jobs. I liked an excerpt from the speech he delived in 2005, which he concluded with words: Stay hungry. Stay foolish.
Sending you a big hug,